About

Welcome!

If you’re obsessed with beauty, wellness, and looking fabulous, welcome to your new digital home of honest insights. I share product reviews, research-backed advice, and the kind of real info women over 40 actually need.

I started “@hereforvanity” as my secret internet stalking ground—following plastic surgeons, beauty gurus, fitness accounts, and dermatologists like some kind of beauty detective. While other people binge-watched Netflix, I was deep-diving into before-and-after photos and ingredient lists.

Call it an obsession: I’m an epic over-analyzer who needs all the intel before dropping a single dollar on a treatment or that magical serum.

My journey? A messy, expensive learning curve of:

• Treatments that did absolutely nothing
• Products bought via questionable affiliate links
• Throwing money at overhyped beauty trends that promised the moon and delivered… meh
• Unoptimized workouts that got me nowhere

After turning 40, I took my passion for fitness to the next level, earning certifications as an ISSA Certified Personal Trainer, Nutritionist, Strength & Conditioning Specialist, and Bodybuilding Specialist. I wasn’t looking for a career change – just a way was to optimize how I feel, move, and look as I age. I believe that true transformation starts from within, and that maintaining strength, mobility, and overall fitness is the real fountain of youth. These credentials have deepened my understanding of the body and have become a cornerstone of my approach to beauty, wellness, and performance.

PSA: This is NOT a “natural beauty only” sanctuary. I’m here for science, procedures, and whatever makes you look and feel phenomenal. Botox? Yes, please. Advanced skincare? Absolutely.

Why? I firmly believe that self-care is a form of self-respect, and everyone deserves to feel great (no matter how you get there).

Welcome to honest beauty!